Prime Holdings and Sameem are proud to announce the joining of Khaled Hassan Rashed, Sameem’s Chairman, and Fahd Mansour Al-Tarzi, Sameem’s Managing Director, both members of Prime’s Board of Directors, to the Group’s executive ranks.

Khaled will join as Prime’s Vice-Chairman and Group CEO while Fahd will join as CEO of the Investment Banking Group.

Both Khaled and Fahd join Prime Holdings as executives less than two months after their joining Prime’s Board of Directors, and after having gotten Board approval for a strategic restructuring plan that aims to jumpstart growth, restructure existing business lines, significantly increase market share in the Group’s business lines, as well as creating an alternative investment subsidiary.

Whilst Khaled and Fahd will lead Executive Management, Mr. Shireen Al-Kady will remain as Non-Executive Chairman and Mr. Mohamed Maher will become Executive Vice-Chairman and Chairman of the Executive Committee.

Khaled has over 22 years of solid experience in the financial sector. Prior to Sameem, he was the CEO of CORECAP, an alternative investment firm in Dubai, Board Member and CEO of Amwal Investment Bank in Qatar, Vice President of Abraaj Capital, Vice President of Ajman Bank and Manager of Direct Equities in Dubai Islamic Bank. He started his career as a corporate banker at the Commercial International Bank in Egypt.

Khaled’s track record has been recognized by numerous authorities in the Middle East. Under his leadership, CORECAP was acknowledged as a New Champion by the World Economic Forum and selected as a member of the community of Global Growth Companies in 2008; and Amwal was awarded the “Leading Investment Firm in Qatar” in 2006. In 2009, Khaled was awarded “Entrepreneur CEO of the Year” by ITP. He was also chosen as one of the Gulf’s 50 Most Admired Executives by CEO Middle East magazine. He was voted a Young Arab Leader by the YAL Association – UAE and was selected as an honored member of the International “Who’s Who” historical society. He is a board member of the UAE chapter of the CEO Club, part of the world’s largest business association. He is also a member of the Gulf Venture Capital Association, Arab Bankers Association, the Egyptian Capital Market Association and the UAE French Business Council.

Khaled holds a Master’s degree in International Business Administration from ESLSCA University in France and a B.A in Business Administration (English Section) from Helwan University in Egypt and has obtained various international financial certifications.

Fahd Al-Tarzi has over 17 years of in-depth financial sector experience, having straddled both the buy and sell sides of the business.

Fahd was the Chief Investment Officer of Ghassanco. Ghassan Ahmed Al-Sulaiman Development Co. Ltd., (Ghassanco), is a family-owned, multi-faceted investment and development holding company. Ghassanco’s investments span the industrial, retail (Ikea), F&B, real estate, telecommunications, agriculture, financial services, and logistics sectors in the Kingdom and the MENA region. Fahd represented the interests of Ghassanco on the Boards of Reidin and Delta United. Reidin provides a one-stop shop for timely relevant market information in opaque property markets. Delta United is a fast-growing telecom infrastructure company the Kingdom with larger regional prospects. Delta was voted one of the Fastest Growing 100 companies in the Kingdom – “Saudi Fast Growth 100”.

Prior to Ghassanco, Fahd was the Chief Investment Officer of AlNahla Group. Al-Nahla Group is a family holding and investment company for one of Saudi Arabia’s pre-eminent families – the Sharbatly family. Al-Nahla, based in Jeddah, is a multi-billion-dollar investment holding company with interests in financial, industrial, telecom, real-estate, and banking operations across Europe, the MENA region and in Sub-Saharan Africa. Al-Nahla is one of the 5 largest real-estate owners in the Kingdom and is behind several ground-breaking real-estate developments throughout the region. A prime example is the CityStars project in Cairo, Egypt.

Fahd represented Al-Nahla’s interests as a Board Member of Corecap from 2008 to 2011. Corecap was an investment and advisory firm that offered a spectrum of compelling investment opportunities in alternative asset classes in the MENA region to sophisticated institutional and high net worth investors. Also, Fahd represented Al-Nahla’s interests on the Board of Smile Telecom from 2007 to 2011. Smile is a low-cost telecommunications operator providing affordable communications to Bottom of the Pyramid (BoP) consumers. During his time with Al-Nahla, Fahd was seconded as Chief Investment Officer of Saudi Health Investment Company (SHIC) which had received a personal investment from Al-Nahla Group’s CEO; Sheikh Mohammedwajih H. Sharbatly.

Prior to moving from the sell side to the buy side, and joining Al-Nahla Group, Fahd was a Financial Advisor at Merrill Lynch. Fahd joined the highest-producing team in EMEA (Europe, Middle East, Africa). Fahd’s team of 3, led by a Senior Vice President of Merrill Lynch, managed approximately $750 million for private and institutional clients throughout the region (Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Egypt, Jordan). The team established wide network of contacts throughout the region and was able to successfully leverage Total Merrill.

Fahd is a Board Member of Al-Takamul Group International (ATI). Founded by the late HRH Prince Mohamed Abdullah Al-Faisal Al-Saud, Al-Takamul Group International is one of leading organizations in Saudi Arabia. ATI’s core areas of interest are agriculture, real-estate, food, and retail.

Fahd graduated from the American University in Cairo with a major in Political Economy and a minor in Economics. Fahd completed graduate study courses at Harvard Business School in Boston, MA.

Fahd is a member of the American Chamber of Commerce in Egypt, the British Egyptian Business Association, the Canadian Chamber of Commerce in Egypt, and was a member of Young Arab Leaders (YAL). Fahd is an avid outdoorsman and is a member of the Egyptian Shooting Federation.

Sherine El Kady, Chairman of Prime said:
“The appointment of Khaled and Fahd, members of Prime’s Board of Directors to executive roles, supported by the rest of Sameem’s team is viewed as being significantly value-accretive to Prime and to its market positioning. The breadth and depth of Sameem’s team, coupled with the decades of experience Prime’s current senior management brings to the table, will undoubtedly reflect on the Group’s growth, sustainability and profitability in the near future .
We trust that such a dynamic and experienced team shall be instrumental in the development of our investment banking and direct investment activities, ushering in a new dawn for Prime and for our shareholders “